DAKS Luxury Fashion

Paper garments for a brand video that tells the evolution of DAKS over time, since its foundation in the 1930s.

The paper pieces were combined with fabric pieces, in a vision of future fashion.
All the pieces were sewn and assembled onto the models’ bodies, to ensure the flexibility of movement and avoid the use of permanent glues.

The sustainability of the project was also given by the use of recycable materials only: G F Smith papers (acid-free and FSC certified) and cotton embroidery threads.

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Client: DAKS Luxury Fashion
Creative & Art Direction: Paul Barry Design Studio
Production Company: ICON
Styling: Alexandra Bickerdike
Paper Crafts: Cintia Bertaccini

Models: From Select Models & The Squad Management