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War on Drugo

Stop motion animation

Drugo is an awarded stop-motion animation, made for the Global Commission on Drug Policy. Through a narrative of fairy-tale, proposes a didactic way the debate about drug use and its consequences for society. Conception is from Marcello Serpa, partner AlmapBBDO, and the production of Vetor Zero / Lobo. The production got more than six months of work, with scenarios and characters assembled completely by hand.

Agency: Almap BBDO

Director: Gabriel Nóbrega

Designer / Assistant Director: Diego Coutinho

Head of Scenic Art: Fabiana Fukui 

Set / Puppet Construction Artists: Cintia Bertaccini, Carmem Guerra, Ligia Jeon, Larissa Ribeiro, Borys Duque

Animation Director: D. Lee Peffer II

Lead Animator: Thiago Calçado

Additional Animation: Sérgio Castro, Fabio Yamaji, Fabiana Fukui


Cannes Lions 2015 – Gold Award (animation category)
London International Award (LIA) 2015 – Gold Award
El Ojo 2015 (four awards)
IF Design Awards
One Show
New York Film Festival
Anima Mundi

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